WORKOUT MASK Product Concept

Self-initiated project developed during the pandemic, exploring a speculative approach to protective wear through the lens of Nike’s design philosophy.

At a time when face masks became a permanent element in everyday life, the project questions how a brand like Nike —with its forward-looking vision and focus on innovation— could redefine this new object.

The proposal introduces a mask with a distinctly dynamic and athletic character, combining a technical fabric designed for protection with a lightweight plastic structure. The use of a fluorescent material reinforces its futuristic and performance-driven identity.

Particular attention was given to the relationship between the object and the human face. Instead of flattening or breaking facial expression, as conventional masks often do, the design follows the natural geometry of the face, seeking a more integrated and expressive result.

The outcome is a conceptual proposal that reimagines the mask not only as a protective device, but as a designed object aligned with identity, performance and visual expression.