Senseball Packaging & Graphic Design

Packaging and graphic design for Senseball, a football training method developed by CogiTraining, combining a physical product with a digital learning platform.

The main challenge of the project was to make visible the value of the digital content — a complete training program including 24 online exercise videos — through a physical packaging format.

My role focused on translating this hybrid product into a clear and engaging visual system, using a clean and highly communicative design approach to express both the simplicity of the tool and the depth of the training method.

The result is a packaging solution that enhances product perception and clearly communicates its added value, contributing to a successful marketing campaign.

The method has been used by professional football teams such as AC Milan and was featured during the opening events of the Brazilian World Cup.