SCHNEEFLOCKE Product Concept

Concept design of a writing instrument for Montblanc, exploring the integration of brand identity into the geometry of the object.

The project takes its name from Schneeflocke (“snowflake”), referring to the iconic white emblem of Montblanc, which represents the snow-covered peak of the Mont Blanc seen from above.

The design approach focuses on translating this symbol into the physical structure of the pen. Through the geometry of the body and the precise fit between the pen and its cap, the inner contour of the opened cap replicates the shape of the Montblanc emblem.

The result is a subtle yet intentional gesture that reinforces brand recognition, creating a repeated and almost subconscious connection between the user and the values of precision, quality and luxury associated with Montblanc.